Hi, I’m Olivia the Octopus (aka Liv)!
And we’re changing healthcare for families, individuals, workers, and everyone in-between.
We believe that healthcare benefits should feel like a solution rather than a stressor.
For too long, health benefits in the U.S. have been confusing, expensive, and frustrating. Opaque fine print. Surprise bills. Systems that work better for the provider than for the people using them.
It’s time for a smarter approach to benefits.
We’re rethinking how Americans access healthcare by building a new model that puts people first: workers, individuals, families, and everyone in between.
Whether you’re running a business, driving your own hustle, or looking out for your family, you deserve benefits that flex with your life...not ones that hold you back.
We’re not here to tweak an outdated system.
We’re here to rebuild the model.
To challenge the status quo.
To make healthcare work for practically everyone.
We give you control over your benefits.
We don’t add to your financial burden.
We eliminate the confusion and red tape.
We prioritize prevention over reaction.
And we deliver care you can actually use.
Because when healthcare works better for more
people, everything else starts to improve too: businesses, families, futures.
Let’s rebuild America’s healthcare together.
By partnering with us, you’re investing in the future of healthcare.

JC Smith is a seasoned business professional with 40 years of expertise in money management, financing, and optimizing business operations.

With over 20 years of experience in management, Chadwick demonstrates expertise in training teams to excel in customer service, sales, and follow-up strategies.

With 25 years of experience in branding, Nora works with businesses and independents to clarify their purpose and attract their target audience for increased profitability.

Liv is the life of every gathering with her playful demeanor, insightfulness, and supportive nature. She loves what she does and is committed to bringing smart benefits to everday people.

Empowering healthier, happier workplaces through Smart Benefits—accessible, preventive care at no net cost.
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