When Healthcare Costs Too Much to Use: Why Americans Are Looking for Another Way
Published on: 19/08/2026
Americans are skipping care due to rising costs, with 92% delaying treatment. What if there is another way?
Direct Access Healthcare

Americans are skipping care due to rising costs, with 92% delaying treatment. What if there is another way?

There is a growing gap between health insurance and actual healthcare access, highlighted by the real-world disruption in Eastern North Carolina. When healthcare access disappears overnight, people are finding insurance isn’t enough. More people are choosing direct access to care instead.

Benefits aren’t just a once-a-year decision anymore. Today’s workforce expects flexible, personalized, and usable support—benefits that actually fit the way they live and work.

Freelancers and 1099 workers are choosing predictable, $0 copay healthcare over traditional insurance in 2026. Here's why.